Gift cards let you sell prepaid balances that customers can apply toward future bookings. Create and send gift cards directly from the dashboard, let customers purchase them through your booking widget, and run gift card promotions to boost sales.
Dashboard overview
The top of the gift cards page shows analytics cards summarizing your gift card program:
| Card | What it shows |
|---|---|
| Total Sold | Total dollar amount of all gift cards sold |
| Outstanding Balance | Sum of all unredeemed gift card balances |
| Redemption Rate | Percentage of sold value that has been redeemed |
| Expired Unredeemed | Value of expired gift cards that were never fully used |
Additional stats include:
- Fully used -- count of gift cards with zero remaining balance
- Partially used -- count of cards with some balance remaining
- Unused -- count of cards that have never been redeemed
A trends chart shows monthly gift card sales and redemption activity.
Creating a gift card
- Click + New Gift Card.
- Enter the amount (dollar value of the card).
- Enter the recipient's email address.
- Optionally enter the recipient's name.
- Optionally include a personal message.
- Optionally set an expiry date.
- Click Create -- the recipient receives an email with their gift card code.
The gift card is assigned a unique alphanumeric code and tracked in the system immediately.
Customer-purchased gift cards
Customers can buy gift cards directly from your booking widget. They select an amount, enter the recipient's details, and pay at checkout. The gift card is delivered automatically via email with the unique code and any personal message.
Redeeming a gift card
During checkout, the customer enters their gift card code in the Gift Card field. The balance is applied to the order total. If the order is less than the gift card balance, the remaining amount stays on the card for future use. A single gift card can be used across multiple bookings until the balance reaches zero.
Tracking balances
The gift card table shows every issued card with:
| Column | Description |
|---|---|
| Code | The unique gift card code |
| Original Amount | Initial value when the card was created |
| Remaining Balance | Current available balance |
| Recipient | Recipient's name and email |
| Payment Status | Whether the card was paid for or issued manually |
| Used Count | Number of times the card has been redeemed |
| Last Used | Date of the most recent redemption |
| Created | Date the card was issued |
Aging buckets
The analytics section includes aging buckets that group outstanding gift card balances by how long they have been unredeemed (e.g., 0-30 days, 31-60 days, 61-90 days, 90+ days). This helps identify cards that may be at risk of expiring unused.
Gift card promotions
The promotions panel lets you create special offers to drive gift card sales. Click the Promotions section to manage active promotions.
Promotion types
| Type | Description |
|---|---|
| Buy One Get One (BOGO) | Customer buys a gift card and receives a second one free |
| Bonus Value | Customer pays full price but receives extra value added to the card |
Bonus value modes
| Mode | Description |
|---|---|
| Fixed Amount | A fixed dollar bonus is added (e.g., "Buy $100, get $20 bonus") |
| Percentage | A percentage bonus is added (e.g., "Buy any card, get 20% extra") |
Promotion settings
| Field | Description |
|---|---|
| Name | Internal name for the promotion |
| Description | Explanation shown to staff |
| Promotion type | BOGO or Bonus Value |
| Bonus type | Fixed amount or percentage (for Bonus Value promotions) |
| Bonus amount / percentage | The bonus value or percentage |
| Min purchase amount | Minimum gift card value to qualify for the promotion |
| Max purchase amount | Maximum gift card value that qualifies |
| Max bonus amount | Cap on the bonus value (for percentage-based bonuses) |
| Start / End date | Validity window for the promotion |
| Max redemptions | Total number of times the promotion can be used |
| Badge text | Custom label shown on the promotion badge (e.g., "Holiday Special") |
| Banner color | Color of the promotional banner |
| Active | Toggle the promotion on or off |
Promotion statuses
| Status | Meaning |
|---|---|
| Active | Promotion is live and available |
| Scheduled | Start date is in the future |
| Ended | End date has passed |
| Sold Out | Max redemptions have been reached |
| Paused | Manually deactivated |
Gift cards are a great option for holidays and special occasions -- promote them on your website and social media. Partial redemption is fully supported, so a $100 gift card can be used across multiple bookings. Run BOGO promotions during the off-season to generate advance revenue. The aging buckets in analytics help you track breakage (unredeemed balances) for accounting purposes.
Gift card code not working -- Verify the code exists in the system, has a remaining balance, and has not expired. Codes are case-sensitive.
Promotion not applying -- Check that the promotion is active, the current date is within the validity window, and the gift card amount meets the minimum purchase requirement.
Balance showing as wrong -- Gift card balances update in real time as redemptions occur. Check the redemption history on the card detail to see all transactions that reduced the balance.